Burger King is hoping to be known as more than “The Home of the Whopper.”
This weekend, the fast food chain rolled out “Flame”, a new men’s body spray billed as “the scent of seduction with a hint of flame-broiled meat.”
And an informal survey by the Boston Herald found that there are men out there who’d wear it - even one who seemed to be named after a meat.
“It’s very nice,” said Salami Caushi, 55 and a South Boston resident, who was sipping hot coffee at the Burger King on Broadway yesterday.
As his companion grimaced, Caushi sprayed the scent on his wrist, and then took a long sniff of Flame for men.
“Yes, nice,” he said.
Tony Rama, who was sitting downwind of Caushi, strongly disagreed. “It’s much too heavy,” he said.
A few tables away, Reno Hoxhallari, 29 and from Medford, was taken aback by the burger joint’s new product.
“It’s got to be a joke,” he said, as he scrutinized a photo of the chain’s cartoonish King, languishing by the fire, wearing his crown and little else.
Two days ago - just in time for the holidays - the fast food chain began selling the body spray, for $4 a bottle, at Rickey’s, a New York City retailer, and on the Web site, firemeetsdesire.com.
Boston Herald - Full Story
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