JetBlue Airways Corp. is teaming up with the Red Sox. The airline's first pitch is a nine-hour sale that starts at 9 a.m. today, with one-way fares as low as $9 in honor of the team's legendary No. 9 hitter, Ted Williams.
The airline, known for providing every passenger with a leather seat and a personal television screen, is becoming the team's official marketing partner through 2011, winning the rights to advertise at Fenway Park, paste its logo on the Sox's website, and plaster the team's red-stocking logo on JetBlue's marketing materials.
To create buzz, JetBlue is launching the fare sale on routes between Boston and all of the other cities it serves that are near American League ballparks - for travel between Jan. 6 and Feb. 10, with some restrictions.
Boston Globe - Full Story
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